DIGITAL STRATEGY & IMPLEMENTATION
The Asian American Legal Defense and Education Fund launched a year-end fundraising campaign that raised over $159,000 from the support of over 300 individuals. The campaign utilized both direct mail and digital strategy.
I helped to develop the digital strategy, create graphic assets, and write e-mail and social media copy.
- Role Strategist, Writer, and Graphic Designer
- For Asian American Legal Defense and Education Fund (AALDEF)
- Date December 2017